How to Instantly Cover Roots and Gray Hair with Madison Reed's Root Touch Up

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Put the focus on you, not your hairline.

Newly launched this week, Madison Reed introduces Root Touch Up in a full spectrum of colors to conceal roots and grays on the go.

Think about all those times you need to look your best without waiting for a salon appointment or coloring your hair at home: an important meeting, a big reunion, or even an impromptu dinner date. Imagine whipping out a compact and quickly blending in the perfect color on your hairline, part, and stray grays. That’s the thought behind Root Touch Up!

Madison Reed created a lightweight powder in eight shades—from platinum blonde to rich black—that brushes on dry, blends seamlessly with your hair color, and stays put until your next shampoo… even if you’re leaving the gym or caught in the rain.

As always, Madison Reed focused on both performance and long-term care of your health and hair. Root Touch Up has no added parabens and is completely free of titanium dioxide (a possible carcinogen), sulfates (that strip hair of natural oils), and gluten (which can trigger allergic reactions).

You get all the benefits of dry shampoo too! This fine, micro-milled powder absorbs oil, adds volume, and has a light fresh fragrance that revives “next day” hair.

Madison Reed's initial collection of eight Root Touch Up shades was just released and they are going quickly. Choose your perfect color now!

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